Overview: There’s a bit of overlap among direct marketing jobs, digital marketing jobs and online marketing jobs. The skillsets can seem indistinguishable at times, so most candidates we recruit for these positions remain open to all three job categories.
Direct marketing jobs, also known as direct response marketing jobs, use a form of advertising that allows organizations to communicate directly with customers through various media channels, including text messages, email, websites, online ads, database marketing, fliers, targeted TV ads, and promotional letters and newspaper and magazine advertisements as well as outdoor advertising. Candidates seeking direct marketing jobs will be required to use data and testing to win customers by driving a specific call-to-action, and this is a similar requirement of many digital marketing jobs and online marketing jobs. Candidates we recruit for digital marketing jobs and online marketing jobs are usually skilled at using digital technologies to market products or services on the Internet, mobile phones, display advertising (like Google AdWords) and other emerging digital mediums. Typical digital marketing job titles include digital marketing specialist, SEO specialist and digital sales executive.
The Direct Marketing Association (DMA), the world’s largest trade association for direct marketers, offers training in content marketing, B2B marketing, social media marketing, CRM marketing and the like, jobs normally grouped under digital and online marketing categories. So, again, direct marketing jobs and digital/online marketing jobs tend to have a lot in common.
What’s more, the most successful digital marketers often have a background in direct marketing, writes Dave Chaffey of SmartInsights: “I think this is because they’re very comfortable with using a structured approach of Test, Learn, Refine to get the most from their campaigns. They’re also good at modeling campaign performance from customer demand to response rates and campaign costs to make sure they get positive ROI.” (1)
Educational Requirements: The educational requirements of candidates we recruit for digital marketing jobs, direct marketing jobs and online marketing jobs vary by position. A bachelor’s degree in Internet marketing or a related area is generally required, as well as an understanding of differences and similarities between traditional and Internet marketing. The basics of search engine marketing, SEO, pay-per-click advertising, budget management and web analytics are also de rigueur.
Management and director-level jobs in the digital marketing field normally require a master’s degree in digital marketing or integrated marketing with a digital marketing concentration. Certificate programs are also available for graduates with a master’s degree in general marketing. (2)
Based on 2015 hiring data from McKinley Marketing Partners, digital marketing jobs came out on top as the most highly sought-after marketing jobs and this could comprise direct marketing jobs and online marketing jobs. Marketers with 4-10 years of experience are most in demand, especially for marketing strategy jobs. Most companies are looking for executive-level talent when it comes to SEO and project management roles, but digital marketing or data analysis jobs are great options for candidates looking to break into the field as entry-level applicants. (3)
Expected Salary: Candidates looking for digital marketing jobs, direct marketing and online marketing jobs should expect an average salary of $43,130 for digital marketing specialist jobs, with a slight uptick based on locations like New York City, where the average salary is $54,398, according to GlassDoor.com. Digital marketing managers can expect to make an average of $73,427 or $75,000 in New York City and, comparatively, a digital marketing director can expect a national average of $104,417 or $112,561, according to the same source.
Typical Job Description: The folks over at Hubspot provided the following sample job description for an inbound (digital) marketing manager and a social media manager. This is designed to assist HR talent professionals who need to create a job application that will attract qualified candidates, as well as job candidates who are seeking to understand the specific job duties and requirements of business development manager jobs.
I. Inbound Marketing Manager Job Description:
We are looking for an amazing, data-driven inbound marketer to own the majority of the marketing funnel for our company. You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to close into customers, the latter of which sales leadership will help you accomplish.
- Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, eBooks, reports, webinars, infographics, etc.).
- Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
- Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
- Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
- BA/BS degree or equivalent work experience.
- Some past experience in marketing preferred.
- Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
- Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.
- Bonus skills: HTML/CSS, Adobe Creative Suite.
II. Social Media/Community Manager Job Description
Do you tweet, share, and post to social media in your sleep? Do you know what it takes to grow an online community? We’re looking for a social media manager to manage our social media accounts by implementing strategies and tactics that grow our followers, engage and retain them, and help convert them into leads, customers, and active fans and promoters of our company. You should have command of best practices and trends in social media marketing, enjoy being creative, and understand how to both build and convert a digital audience.
- Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
- Create shareable content appropriate for specific networks to spread both our brand and our content.
- Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.
- Run regular social promotions and campaigns and track their success (e.g., Twitter chats, LinkedIn discussions, etc.).
- Work alongside other marketers and content marketers to help distribute content that educates and entertains our audience and supports marketing goals.
- Drive consistent, relevant traffic and leads from our social network presence.
- Explore new ways to engage and identify new social networks to reach our target buyers.
- Track, measure, and analyze all initiatives to report on social media ROI.
- BA/BS degree or equivalent work experience.
- Active and well-rounded personal presence in social media, with a command of each network and their best practices.
- Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
- Proficiency in using social media software (e.g. HubSpot’s Social Inbox) to monitor social media conversations. You will be our ear to the ground to route the appropriate marketer, sales rep, and/or support rep to social conversations.
- Bonus experience and skills include Adobe Creative Suite, demand generation, inbound marketing, and blogging. (4)
- Chaffey, Dave. Smart Insights. Back to direct marketing basics: how digital marketers can learn from DM. (Accessed Aug. 5, 2016) and Direct Marketing, Wikipedia (Accessed Aug. 5, 2016)
- Study.com. Digital Marketing Careers. (Accessed Aug. 5, 2016)
- Allen, Robert. 2016 Marketing Hiring Trends- Digital Jobs continue strong growth, SmartInsights. (Accessed Aug. 5, 2016)
- Fleishman, Hannah. 12 Marketing Job Descriptions to Recruit and Hire an All-Star Team. Hubspot. June 17, 2016. (Accessed Aug. 5, 2016)
Victoria James Executive Search Is An Equal Opportunity/Affirmative Action Organization
Victoria James Executive Search is an Equal Employment Opportunity and Affirmative Action organization, providing reasonable accommodation to qualified individuals with disabilities and disabled veterans in job application procedures.
If you’re having difficulty using our online system and need accommodation due to a disability, contact us about your interest in employment by sending your resume to firstname.lastname@example.org or calling us at +1-203-750-8838 weekdays from 9 am to 6 pm EST.
We specialize in placing mid- to senior-level candidates in the direct marketing, online, digital, ecommerce and interactive fields. Below you’ll find links to positions for which we’re ACTIVELY RECRUITING, or you can register below.