“Content is king” is the marketing mantra across all industries, but with so many options, it is not always easy to know how to invest resources and creative energies. In today’s online environment, where content is the seductress that either attracts or repels, understanding how to position content messaging to align with audience intention and readiness can mean the difference between nurturing a blooming interest and regretting a blown opportunity.
Read Content Marketing & The Marketing Funnel: The Definitive Guide by Dallin Porter
and learn how to craft a content marketing strategy that draws in casual acquaintances and turns NO into YES.
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