Senior Marketing Director– Rheumatoid Arthritis

The Role

Our Client seeks a talented, CPG & Pharma brand marketer to define superior customer experiences that drive engagement and business results. MBA Required.

Responsibilities:

• Maximize marketing effectiveness and efficiency through close partnership with brands.
• Challenge traditional marketing thought bringing new approaches.
• Drive towards one integrated multichannel plan, through providing input and support throughout the business planning process.
• Identify and secure the necessary cross company resources to ensure flawless launches.
• Review and recommend market research, customer trends and analyses to surface actionable insights to inform the targeting, positioning, messaging, tactics and business results.
• Lead teams to develop marketing solutions that address business challenges.
• Partner with internal teams to define scope for agencies, staffing plans, agency evaluations.

Professional Experiences Required:

• Experience building and managing new businesses and new target markets.
• Needs to have a robust marketing background outside of Pharma with documented success.
• Demonstrated success advancing initiatives across organizational and geographic boundaries.
• Strong branding skills, developing brand equity and increasing brand value.
• Leading through change and adversity.
• Team leadership and people development with proven success in capability building.

Key Competencies:

• The candidate needs to understand the dynamics that are shaping the healthcare landscape.
• Familiarity with rheumatoid arthritis therapeutic area.
• Strategic thinker with a collaborative, and influential drive for results across matrixed organization.
• Creative business plan development – that brings new perspective and market possibilities.

Qualifications:

• MBA required
• 10 – 15+ years of experience including 5 + years in a leadership / managerial role
• Proven success with CPG marketing in both Pharma and outside of Pharma
• Brand management experience

This position is closed.
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