Senior Account Executive, List Management
The Company
Established, highly successful firm specializing in alternative media programs and list management.
The Position
The Senior Account Executive will be responsible for maintaining and developing long-term relationships with clients and meeting monthly and quarterly goals. Your experience and knowledge will greatly contribute to client engagement through continuing education about products and programs; developing solutions for existing and/or new clients, outbound sales efforts and the ability to communicate effectively and consistently with core clients on a regular basis.
Position: Senior Account Executive, List Management
Status: CLOSED
Primary Responsibilities
- Strengthen and expand client relationships through open, honest and proactive communications; maintain CRM records using Microsoft Dynamics.
- Schedule annual reviews with clients, preferably in person, to set expectations and provide insights related to market trends, new opportunities and current challenges.
- Prepare actionable demand generation plans; document and present to client. Plans might include additional marketing, call center and/or other focused initiatives to support existing efforts.
- Prepare annual projections and monthly forecasts based on historical usage, market trends, universe sizes, new and ceased products and publications, and other relevant variables identified.
- Be an invaluable internal resource for new opportunities; schedule annual meetings with key brokerage firms in the Northeast and deliver online presentations for brokers located elsewhere in the US and Canada.
- Provide targeted data card publishing recommendations for the marketing department.
Experience & Skills
- 3-5 years’ experience in direct response marketing, list/data sales or related field
- 2 years’ experience in acquisition email marketing, campaign workflow and results analysis required
- Excellent verbal, written, and organizational skills
- Understanding of NextMark or SRDS research platforms preferred
- Intermediate level experience with MS Office (Word, Excel and PowerPoint) preferred
- Bachelor’s degree preferred
This position is closed.
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