Marketing Manager – Demand Generation

Marketing Manager – Demand Generation

The Company

Leading fintech marketing company providing progressive digital technology solutions for the digital age.

The Position

Marketing Manager – as an important member of the marketing team, the position will own a variety of marketing channels with the opportunity to test new marketing approaches and generate demand; apply data-driven, go-to-market plans for inbound and outbound channels.

 
Position: Marketing Manager – Demand Generation
Reference: 7010
Reports to: Senior Marketing Manager/VP Marketing
Compensation: Commensurate with experience
Location: New York Headquarters (MI, NC, DC)

Education/Experience

  • Bachelor’s degree (B. A. / B. S.)
  • B2B marketing experience. Previous experience with financial services, technology/SAAS company viewed favorably

Knowledge and Expertise

  • Knowledge of Microsoft Word/PowerPoint/Excel, Salesforce.com, and Pardot
  • Verbal, written, presentation and communication skills
  • Project management – ability to manage multiple projects simultaneously
  • Expertise and proficiency – marketing automation platforms, CRM solutions, email marketing, social media and SEO/SEM campaigns

Duties and Responsibilities

  • Plan, create, build, test, deploy and optimize demand generation marketing using content and automation strategies; forecast and report impact of demand generation on sales and sales cycle
  • Develop unique, relevant marketing content across various online and offline marketing channels
  • Collaborate on compelling content and collaterals i.e., webinars, case studies, whitepapers, webpages
  • Work closely with product and sales teams on product specific goal setting and execution tactics
  • Incorporate a multi-channel approach: using social media strategies, paid search and trade shows to drive demand
 
For more information, please contact:

Lynda Liner
203-750-8838 x103
lliner@victoriajames.com

If you would like to inquire about this Marketing Manager position, or would like to find out about other current job opportunities, register with us today!
vj_candidate-button



$(document).ready(function(){ $('.twitter-link a').click(function(){ window.open(this.href); return false; }); });