Marketing Manager

The Company

Celebrating a 30-year history this year, the client has successfully produced 6,000+ conferences providing business intelligence for decision makers. Headquartered in New York City, the Company produces 140 events each year, attended by thousands of senior delegates.

 
Primary Responsibilities
The Marketing Manager will be responsible for the development, planning, budgeting and implementation of integrated business-to-business marketing campaigns. The ideal candidate will be both analytical and creative and have the ability to successfully manage multiple projects in a timely manner.

• Create the marketing strategy and develop marketing plans accordingly
• Coordinate and execute ongoing marketing initiatives
• Execute ALL aspects of direct marketing from: target market segmentation; internal database selections; social media; list rentals or exchanges; brochure design and printing; website postings; event online listings; media partner acquisition; PR & additional event exposure; coordination of all mailing, email and telesales efforts included in the marketing mix
• Develop and manage a budget for each specific marketing campaign
• Conduct market analysis
• Select and segment target groups
• Work with desktop publishing department to design conference marketing creative pieces and print advertisements
• Work with external suppliers (mail house, creative agencies, email marketing providers to coordinate creative campaigns, mail dates etc.)
• Drive engagement across social media channels
• Assessing current and prospective customer retention and acquisition strategies
• Developing media relations with local media and targeted trade publications in order to raise the profile of the conference
• Conducting market research; identification of industry trends; and monitoring competitive industry events

• College degree (Marketing or Business degree or equivalent preferred)
• 3 – 4 years’ experience in conference marketing or related field is preferable
• Strong analytical and critical thinking skills
• Solid numeric abilities and experience with quantitative analysis
• Highly motivated, proactive and problem solver
• Communicate effectively with excellent verbal and written skills
• Results oriented
• Deadline driven
• Strong attention to detail
• Excellent interpersonal skills
• Excellent negotiation and relationship building skills
• Customer focused
• Strong research skills
• Self-directed, able to work effectively both independently and as part of a team

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