The Company
Established consumer goods, growth-driven, trendy niche apparel company in retail, wholesale, licensing, and manufacturing is looking to expand their business and expand their direct-to-consumer online business.
Position: Marketing Director
Status: CLOSED
The Position
The new Marketing Director position will have a broad knowledge of the apparel business at all levels to lead, establish and coordinate all marketing functions including expanding ecommerce. This is a hands-on, front line position requiring previous experience operating in a multi-channel marketing environment (licensing, wholesale, brick-and-mortar retail, direct mail, online, social media).
The Marketing Director will leverage online marketing expertise to develop the strategic direction for direct-to-consumer online shopping and overall web presence, retail brands strategy, merchandising, and innovative licensing.
The key to this new position will be a highly enthusiastic spirit and passion to join dedicated owners and management as senior marketing lead to drive growth and capture unlimited potential in their category.
Primary Responsibilities
Strategic Planning: This senior position will develop a comprehensive integrated marketing plan to include brand management, merchandising, product/portfolio management, project management, competition, trade.
Additional responsibilities will include but will not be limited to:
Brand Management: Strong understanding of brand positioning, competitive positioning, retail distribution and the retail environment. Rebrand the website with a brand elevating focus and online shopping experience.
Ecommerce: Experience in ecommerce, digital marketing, direct marketing environment required. Experience working within an ecommerce-enabled website environment, developing campaigns and strategies to drive both traffic and sales. Manage the social media efforts and grow audience and customer/fan interactions.
Skills and Experience
- Solid and well-rounded business skills and background across all marketing disciplines
- Minimum 8-10 years experience in Branded Consumer Goods Industry with emphasis on the apparel industry and direct-to-consumer/ecommerce
- Evaluate internal/external marketing resources and make recommendations for enhancements and improvements as needed
- Ability to address Process Management to define, measure, report and improve processes to meet business goals and requirements
- Licensing experience preferred
- Thorough understanding of the key relationships between sales, marketing and customer service
- Must be a self-starter who is comfortable with productive change
- Strategic and visionary thinking
- Ability to leverage social media as a marketing tool (Facebook and mobile apps) as well as experience with quantifiable marketing campaigns, email marketing and product launches
This position is closed.
If you would like to find out about other
current job opportunities, register with us today!
