Digital Media Manager

The Company

Leading consumer products/ecommerce company.

The Position

The Digital Media Manager is a new addition to the marketing team and critical to the company’s continued growth. The ideal candidate is a digital media expert who lives and breathes performance-based marketing who will create, execute, monitor, control, and maximize digital media campaigns across all channels. Direct response experience is required.

Primary Responsibilities

The Digital Media Manager will plan, execute and optimize all digital marketing, including, but not limited to: SEO/SEM, paid social media, display, branded content, emerging tech (voice, haptic, etc.), podcasts, and email.

• Leverage analytical techniques to evaluate end-to-end customer experience across multiple channels and customer touch points
• Plan, execute, and measure messaging, pricing, media experiments and conversion tests
• Collaborate with internal teams and agency partners to optimize user experience
• Operate all digital marketing campaigns on scope, budget, and schedule
• Outline and implement conversion points and optimize user funnels

Skills and Requirements

• Undergrad degree in marketing, work history plus 5+ years concentration in digital marketing; direct response experience required; media agency experience preferred
• Demonstrable experience leading and managing omnichannel digital campaigns including: SEO/SEM, email, social media, influencer, display, branded content, and display advertising campaigns
• Solid understanding of ecommerce, PPC, SEO & SEM
• Advanced working knowledge of Amazon ecosystem and how to best optimize PBA campaigns
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, Omniture, Web Trends)
• Experience in setting up and optimizing Facebook and Google Adwords campaigns
• Strong analytical skills and data-driven thinking

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