Senior Manager, Digital Analytics

Senior Manager, Digital Analytics

The Company

Global franchise organization

Subject matter expert for web and analytical tools

Responsibilities

  • Design and manage advanced analytical solutions
  • Analyze and provide data-driven insights related to navigation behaviors
  • Lead team of analysts in delivering regular reporting and insights

Position: Senior Manager, Digital Analytics
Reference: 66926
Company: Global franchise organization

Requirements

  • 5+ years of Digital Analytics experience
  • Subject Matter Expert in Google Analytics, Tag Management platforms
  • Working knowledge of Adobe Marketing Cloud tools including Analytics, Target, DTM, and Audience Manager
  • Strong understanding of Digital Marketing and ecommerce strategy and design
  • Experience in developing segmentation and data-driven strategies to drive customer-marketing activities
  • Experience leading and developing a team
  • Ability to drive customer insights to optimize marketing campaigns and digital experiences
  • Ability to evaluate concepts and present recommendations to senior leadership
  • Bachelor’s Degree required
 
Relocation is available

 
For more information, please contact:
Victoria James
203.750.8838, ext. 101
vjames@victoriajames.com

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