Marketing Technology Consultant / Technical Architect

Marketing Technology Consultant / Technical Architect

 

Our client helps businesses engage customers with data-driven insights that reach out and touch consumers across all channels. Powered by SAS, our client has helped such customers as IKEA, Hyundai, World Vision, Genzyme/Sanofi and Godiva break through the digital wall for unparalleled connections with consumers.

Overview:

We’re looking for a Marketing Technology Consultant/Technical Architect who will join our client’s growing consulting practice. This exciting company has major customers and a dynamic growth environment, and you’ll find opportunity to innovate at the intersection of digital and big data.

We need to find a talented individual who has deep experience in marketing technology, along with the ability to understand client needs and translate them into successful solutions.

Position: Marketing Technology Consultant / Technical Architect
Reference: 66862
Company: Marketing Consultancy: Customer Engagement
Compensation: Competitive base salary plus bonus
Location: Boston Area

Responsibilities:

As a Marketing Technology Consultant/Technical Architect, you’ll be working directly with clients to design and implement solutions to help them maximize their use of customer data for marketing purposes.

Our client has a preferred partnership with SAS, providing a range of consulting services supporting SAS’s category-leading Customer Intelligence suite. You will receive extensive training on the SAS platform, as well as the company’s own proprietary data management and analysis products.

  • Interacts with both technical and non-technical customers, attains relevant technical and business requirements, analyzes information and designs comprehensive solutions.
  • Manages customer communications, conflicts, and negotiations related to overall solutions design.
  • Develops visually rich and professional conceptual design documents targeted to varying audiences of business and technical aptitude.
  • Develops detailed configuration specifications documentation targeted to technical consultants.
  • Conducts solutions presentations and obtains customer acceptance to solution design.
  • Validates solutions after they are built, and provides solution walkthrough with customer. Guides customer through solution deployment.
  • Participates in pre-sales project scoping activities consisting of (but not limited to):
          – Requirements, deliverables, assumptions and exclusions documentation
          – Project resource and delivery timeframe estimates
          – Client discovery and requirement meetings
          – Other pre-sales activities such as discovery and technical deep-dive sessions, Proof-Of-Concept (POC) development with prospects
  • Travels to client sites for onsite discovery and solutions presentations. (Up to 25%)

Qualifications:

  • 5 to 7 years of experience in marketing technology, especially campaign management, marketing databases, reporting
  • Experience with one or more of the following enterprise marketing tools:
          – SAS, incl. Customer Intelligence, Marketing Automation, Visual Analytics, Marketing Optimization
          – Unica
          – Neolane
          – Tableau
          – Oracle Marketing Cloud
          – Teradata
  • Desirable: experience in data analysis
  • Desirable: experience working at marketing service provider or consultancy
 
For more information, please contact:
Victoria James
203.750.8838, ext. 101
vjames@victoriajames.com

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