Director, CRM Strategy and Execution

Director, CRM Strategy and Execution

The Company

Leading direct response consumer products company.

The Position

This newly created position will be responsible for connecting to the customer and streamlining all CRM processes. The Director should have a passion for connecting CRM strategy with profitability. The ideal candidate will be a data-centric, objective analytical leader with a creative thought process and the ability to address product and retail changes.

The successful candidate must demonstrate experience in planning and execution across media channels; campaign development and management to generate measurable ROI across all products.
 

 
Position: Director, CRM Strategy and Execution
Reference: 66942
Reports to: VP Marketing
Compensation: Commensurate with experience
Locations: NYC and Westchester

Key Responsibilities

  • Lead the building, development, and execution of strategic omni-channel consumer first marketing plans
  • Focus on interaction and communication at every touchpoint: email, site, social, order confirmation/shipping/surveys, loyalty, 3rd party programs (i.e. Rewards Owl) cross promotions, phones, mobile (text, push notifications, messenger)
  • Set and monitor KPIs for customer retention; build multichannel programs to achieve targets including emails, paid social, direct mail, SMS
  • Develop the foundation for a revenue generating email campaign for a wide range of retail goods (new and existing items)
  • Continually monitor current marketing trends, new technology solutions, and competitive strategies – and then translate them into new marketing ideas

Skills and Requirements

  • Bachelor’s Degree – 8 -10 years’ experience
  • Well-versed in all aspects of business intelligence, marketing analytics and web/retail analytics
  • Outstanding written and verbal communication skills.
  • Solid analytical skills; background in propensity modelling, customer profiling and targeting, direct to consumer communications, retention approaches (lifecycle programs)
  • Flawless ability to present complex data clearly and strategically to multiple levels of management in an easy to understand manner with clear recommendations
  • Must have Salesforce experience
  • Experience with social CRM – Facebook/Instagram
 
For more information, please contact:
Lynda Liner
203.750.8838, ext. 103
lliner@victoriajames.com

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