Direct Marketing Director

Direct Marketing Director

 

The Company

Our client, a leading automotive marketing company, is seeking a Direct Marketing Director with a track record of balancing the art and science of direct marketing to drive ongoing growth, to build brand equity and awareness for each of our key clients by developing and executing defined, pro-active marketing strategies.

The Direct Marketing Director oversees the planning, organizing, and managing all marketing initiatives, meeting growth and visibility targets, and continually improving customer campaigns. Reporting directly to the VP of Marketing, this position requires long-term tactical and strategic thinking, a creative mindset, and the ability to adapt to changing circumstances in real time.

 
Position: Direct Marketing Director
Status: CLOSED

Key Marketing Responsibilities:

  • Analyze, plan and execute external direct marketing activities and strategies for key clients
  • Conduct and interpret research, analyze market and consumer data; capitalize on marketing trends, constantly striving to improve targeting, acquisition and retention methods
  • Support data-driven direct marketing strategies by developing benchmark criteria to measure the efficiency and effectiveness programs
  • Develop and implement marketing and communication strategies across traditional and digital mediums, leveraging each platform’s unique strengths for optimal performance
  • Lead the creation of compelling direct marketing campaigns, integrated plans and solutions
  • Meet target objectives in a timely and effective manner leading with new marketing strategies and programs
  • Help drive growth and evolution with key internal and/or external stakeholders
  • Develop strong relationships and drive collaboration on direct marketing programs, specifically between marketing and automotive clientele

Other Responsibilities:

  • Serve as dedicated client brand champion, maintaining brand standards and refining and promoting the brand to internal and external
  • stakeholders
  • Manage the creation and distribution of relevant, compelling content through appropriate channels
  • Create campaign drafts, presentations, ROI models, customer case studies, competitive research, and general market knowledge that holds to the company’s brand standards and image

Requirements:

  • A minimum of 6 years experience in Direct Marketing, Business Marketing and Strategic Development
  • OEM automotive industry experience is a plus
  • Successful track record of managing multiple concurrent projects involving varying priorities and competing deadlines
  • Documented experience in developing compelling campaigns, market research, statistical analysis, segmentation, and predictive modeling
  • Proven ability to lead a fast-paced, results-oriented marketing organization while ensuring accountability for meeting ongoing company objectives
  • Ability to adapt quickly to complex and occasionally ambiguous situations using advanced problem-solving skills
  • Results-oriented experience directing and managing messages across traditional and digital media
  • Outstanding communication skills, including the ability to verbalize strategies and motivate team members to subscribe to the company vision
  • Ability to establish productive, ongoing relationships with a variety of other contributors including management, team members, clients and vendors
  • Relentless professional curiosity and an eagerness to try new things, to drive creativity, and to find inventive solutions for everyday problems
 

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