VJESI Leadership Survey #5 Lists conducted 6/20/02	Percentage %
Q1 Have your list purchasing plans:
Expanded	56
Contracted	19
Stayed the same	25
Total	100
Q1a If they have expanded, please indicate which industry segments?
Catalog	22
Computer Services	5
Consulting	0
E-Commerce	19
Financial Services	9
Insurance	5
Non-profit	3
Publishing	9
Retail	9
Telco & Utilities	5
Travel & Entertainment	5
Other (1-Educ/1-Auto/1-DB/1-Mfg/1-Political)	9
Total	100
Q1b If they have contracted, please indicate which industry segments
Catalog	36
Computer Services	0
Consulting	0
E-Commerce	14
Financial Services	0
Insurance	0
Non-profit	14
Publishing	14
Retail	0
Telco & Utilities	0
Travel & Entertainment	14
Other (1-Sweepstakes)	7
Total	100
Q1c In which category?
B2B	12
Consumer	61
Both	27
Total	100
Q2 What is your list buying forecast for the next 2 quarters?
Increase	58
Decrease	18
Same	24
Total	100
Q3 Have the new privacy laws impacted your list business?
Yes	26
No	57
Unsure	17
Total	100
Q4 How much of your Direct Markting strategy has shifted to emailing?
None	13
Less than 25%	65
26%-50%	12
51% +	10
Total	100
Q5 As a mailer are you interested in appending email addresses to your files?
Yes	81
No	6
Unsure	13
Total	100
Q6 Are email lists more or less stable (deliverable) as compared to postal lists?
More	12
Less	65
Unsure	24
Total	100
Q7 Has your list ever been obtained under false pretenses?
Yes	6
No	83
Unsure	11
Total	100
Q8 Have you or your list manager ever cut off a mailer from using your file due to suspicion of list piracy or fraud?
Yes	39
No	61
Unsure	0
Total	100
Q9 How prevalent do you believe list piracy is in your industry?
Prevalent
Catalog	15
Computer Services	6
Consulting	4
E-Commerce	27
Financial Services	8
Insurance	4
Non-profit	8
Publishing	4
Retail	13
Telco & Utilities	0
Travel & Entertainment	6
Other (1-Educ/1-Mfg/1-DB)	6
Total	100
Not Prevalent
Catalog	23
Computer Services	8
Consulting	6
E-Commerce	5
Financial Services	12
Insurance	10
Non-profit	4
Publishing	10
Retail	5
Telco & Utilities	8
Travel & Entertainment	5
Other	3
Total	100
Q10 Has the new postal increase impacted your postal mailing plans?
Yes	68
No	24
Unsure	8
Total	100
Q10a If yes, with what other media will you replace postal mail?
Emailing	55
Telemarketing	15
Alternative Media	18
Other (2-Fax/1-Jt Vent/Endorsed Mailings)	13
Total	100
Q11 Are your response rates
Up	42
Down	23
Unchanged	35
Total	100
Q11a Please indicate by industry segment
Up
Catalog	23
Computer Services	5
Consulting	5
E-Commerce	16
Financial Services	7
Insurance	7
Non-profit	7
Publishing	9
Retail	9
Telco & Utilities	2
Travel & Entertainment	5
Other (1-DB/1-Political/1-Mfg)	7
Total	100
Down
Catalog	43
Computer Services	0
Consulting	0
E-Commerce	5
Financial Services	10
Insurance	5
Non-profit	10
Publishing	10
Retail	5
Telco & Utilities	0
Travel & Entertainment	10
Other (1-Educ)	5
Total	100
Q11b Please indicate by segment
Up
B2B	45
Consumer	55
Total	100
Down
B2B	20
Consumer	80
Total	100
Q12 For which media strategy is your ROI typically better?
Postal Mail	54
Email	39
No difference	7
Total	100
Job Title
Director	26
Manager	2
Pres/CEO/GM	33
SVP/VP	36
Other, specify (1-Consultant)	2
Total	100
Job Function
Administration	20
Finance/HR	0
IT/MIS	2
Marketing	67
Operations	2
Sales	7
Other (1-Consulting)	2
Total	100
Industry
Agency	11
Catalog	21
Computer Services	0
Consulting	8
E Commerce	8
Financial	8
Fulfillment	0
Insurance	9
List	9
Non-profit	2
Publishing	9
Retail	8
Telemarketing Services	0
Telco & Utilities	2
Travel & Entertainment	0
Other, specify (1-Mfg/1-Educ/1-Healthcare)	6
Total	100