VJESI Leadership Survey #3 conducted 1/08/02 - 1/11/02	Percentage %
Q1 What is your email marketing strategy for 2002?
increased use	84
decreased use	5
the same	11
Total	100
Q2 Budget 2001 compared to 2002
increased	65
decreased	11
same	24
Total	100
Q3 Percent change to overall budget
increase more than 10%	39
increase more than 20%	19
decrease more than 10%	5
decrease more than 20%	8
remains the same	29
Total	100
Q4 Do you rent your email list?
yes	3
on occasion	19
no	78
Total	100
Q5 Is your rental policy noted in privacy policy?
yes	72
no	28
Total	100
Q6 Who excecutes your email programs?
in house	53
outsourced email service provider	47
Total	100
Q7 Do you enhance with outside data?
demographic	25
psychographic	10
transactional	16
none of the above	48
other	1
Total	100
Q8 What financial arrangements do you use to buy?
CPO	17
CPC	12
CPA	22
CPM	30
all of above	15
other	4
Total	100
Q9 Quality and Cost of email lists
Quality
good	6
average	57
bad	33
other	4
Total	100
Cost
too expensive	54
acceptable	42
cheap	2
other	2
Total	100
Q10 Do you test for:
creative	9
copy	19
offer	18
list	13
all of above	30
none	10
other, specify	1
Total	100
Q11 Response by day and segment
Monday	24
Tuesday	38
Wednesday	18
Thursday	10
Friday	10
Saturday	0
Sunday	0
Total B2C	100
Monday	27
Tuesday	40
Wednesday	33
Thursday	0
Friday	0
Saturday	0
Sunday	0
Total B2B	100
Q12 Success Measured by:
Acquisition
response rate	31
lead generation	12
sales	36
awareness	5
all of above	13
none of above	0
other	3
Total	100
Retention
response rate	22
lead generation	7
sales	46
awareness	6
all of above	16
none of above	1
other	1
Total	100
Job Title
Director	24
Manager	6
Pres/CEO/GM	29
SVP/VP	41
Other, specify	0
Total	100
Job Function
Administration	16
Finance/Human Resources	0
IT/MIS	2
Marketing	67
Operations/Administration	2
Sales	13
Other, specify	0
Total	100
Industry
Catalog	24
Computer Services	5
Consulting	11
E Commerce	10
Financial	8
Fulfillment	2
Insurance	6
List	6
Publishing	3
Retail	11
Telemarketing Services	2
Non-profit	5
Other, specify	7
Total	100