VJESI LEADERSHIP SURVEY conducted 11/5-11/9/01	Percentage %	Percentage %
Q1 Contact Strategies
Yes	62
No	38
Total responses	100
Q2 Retention/Prospecting
Increased Focus on Retention	36
Increased Focus on Prospecting	6
Ret/Pros. Mix remains same	58
Total responses	100
Q3 Long-term strategy to divert mail
YES	32
1. Why are you diverting?
a. Increased cost of mail	20
b. Terrorists activity	16
c. Diversion unconnected to      current environment	6
d. Other	2
NO	62
1. Why are you not diverting?
a. Response Rate is steady	12
b. Mail scare is short-term      phenomenon	32
c. Direct mail is still best      ROI	30
d. Other
Q4 Increasing use of alternate promotion channels for retention/prospecting or is Standard A mail a primary means of reaching your customers?
i. Standard A direct mail is primary channel to reach customers. We do not intend to use other channels.	42
ii. Use of Standard A direct mail has been decreased and we have increased in the following areas:	40
	Retention	Prospecting
a. an upgrade from standard A mail to first class delivery	8	6
b. mailgrams	2	0
c. postcards and self-mailers	18	16
d. telemarketing	18	12
e. e-email messages	54	30
f. web site involvement	36	22
g. point of purchase promotions	4	2
h. package insert programs/Co-ops/FSI's	2	2
Broadcast Advertising
i. Radio	4	4
j. TV	6	8
k. Cable	4	4
Print Advertising
l. consumer publications	6	6
m. business publications	4	10
n. mall intercept/kiosks	2	2
Q5 What other topics would you like us to ask the leadership of the direct marketing community?
topic 1
topic 2
topic 3
Q6 For analysis purposes please indicate the title, function and industry that closely fits:
Job Title
Director	16
Manager	2
President/CEO/General Manager	32
SVP/Vice President	44
Other, specify	6
Job Function
Finance/Human Resources
IT/MIS	4
Marketing	70
Operations/Administration	10
Sales	5
Other, Specify	6
Industry
Catalog	22
Computer Services	6
Consulting	16
E Commerce	10
Financial	10
Fulfillment	0
Insurance	6
List	14
Publishing	8
Retail	2
Telemarketing Services	0
Non-profit	2
Other, specify	12