Job Description:

Well-known Internet group is seeking an energetic, creative visionary to lead the Marketing team in online subscriber acquisition and servicing. The Vice President of Online Marketing will have the ability to manage a diverse team and a proven track record in making direct-to-consumer marketing work on the Internet. He or she will be able to refine processes for continuous testing and improvement of online creative. This position will manage the creative design and development for multiple product websites and over 45 co-branded sites.

The Vice President will have great interpersonal skills, tenacity, and a very strategic outlook on online marketing and e-commerce. He or she will be a key member of a team assembled to be best in class at marketing and product delivery of online membership services. The Internet group serves 20 million members worldwide and has strong affinity-marketing relationships with top banks, retailers and mortgage companies.

Responsibilities:

• Lead team of designers, copywriters, production artists and HTML coders in the creation and development of direct-to-consumer online marketing for top-tier membership services.
• Develop compelling online marketing that drives action by our target customers.
• Improve conversion to membership through continuous testing and redesign of creative.
• Put into place processes and structure that will allow the creative team to scale rapidly in a high-growth environment.
• Act as a key decision maker and member of the leadership team for the group
• Provide strong creative vision for the marketing team
• Ensure that the proper metrics and reporting tools are in place to make sound decisions on the effectiveness of marketing campaigns