| Position: | Manager of Marketing Analysis |
| Status: | FILLED |
The Company
Our client provides a scaleable, secure, and network-friendly software platform architected from the ground up to deliver synchronized, real-time voice, video and data communication over converged IP (Internet Protocol) networks.
They are seeking creative individuals who take pride in their work and want to take part in shaping the future of on-line communication.
Job Description
Develop Key Performance Indicators to drive and track online marketing efforts. Develop consumer uptake models, conduct backend analyses (including channel/campaign performance analysis, quantification of viral effect and retention) and provide support for developing the marketing budget.
Responsibilities
- Work with external partners to establish reporting, and evaluate Daily metrics measuring the performance of marketing programs and campaigns
- Create an acquisition forecast using traffic, conversion, and churn Numbers by channel
- Develop and refine a viral growth model
- Measure, analyze and report key trends in the growth of the business
- Assist in developing a marketing budget
- Track usage and build a life-cycle model of various customer segments
- Partner with external resources to develop a reporting infrastructure that will meet the organizations data needs
- Collaborate with other marketing team members to help service their data needs
- Designing and analyzing quantitative tests
Requirements
- 5-8 years work experience - preferably at a company with a direct to consumer software product
- Marketing/campaign management experience with loyalty and/or database marketing and analysis preferred
- Expert in statistical analysis and database tools
- Exceptional analytical skills as well as a strong interest in all aspects of marketing from creative development through post campaign analysis
- Strong PC skills and proficiency with a variety of software applications, including SQL, Access, Excel, Power Point and Word
- A curious nature and an eye for detail
- Strong verbal and written communication skills
- BA/BS required, preferably in business, mathematics or statistics
This position has been filled. If you would
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