Job Description:

We have an opening for a Vice President of Marketing at a medium-size research firm located in central Connecticut. The hiring firm focuses on high-end strategic market research and consulting initiatives.

This person is responsible for providing a broad range of marketing and public relations services in accordance with the goals of the company.

Responsibilities

• Create, evaluate, implement and periodically revise the company's marketing and public relations plan.
• Write and administer the annual marketing budget.
• Schedule, develop and distribute market/sales client tough points (holiday cards, etc.) for current clients
• Develop marketing programs for new business and new products
• Prepare and distribute press releases.
• Develop and maintain effective media contacts.
• Monitor industry events/news and distribute to appropriate internal staff.
• Monitor client news clippings.
• Produce brochures, flyers and direct mail campaigns as well as information displays/booths.
• Supervise website development (creative input, writing content, implement changes).
• Identify and participate in various marketing venues/trade shows and other related events.
• Supervise all aspects of production of a periodic newsletter
• Bachelor's Degree or Mater's Degree with coursework in marketing research, marketing or public relations.
• Ten years of marketing and public relations experience required.