| Position: | Vice President, Analytics |
| Status: | FILLED |
The Opportunity:
Our Client is a leading digital and direct marketing agency that provides marketing services and strategies to drive customer acquisition, cross-sell, loyalty, affinity and care operations across digital and traditional media for world-leading brands.
The primary function of the Vice President, Analytics is to provide integrated marketing analytical solutions across customers and channels to improve client decision-making.
Job Description:
The ideal candidate will demonstrate the following responsibilities:
Detailed Description:
- Manage the delivery of analytical products and services to our Company's chip client roster
- Identify key client issues; conceptualize consumer behavior in models; deliver analyses and provide critical business insights
- Represent analytic capability in new business pitches, increase marketplace awareness of capability, sell high-value-added analytic services as a core component of Company relationships
- Direct ongoing client relationships, exceed client expectations and strengthen the overall relationship
- Deliver marketing solutions with demonstrated understanding of challenges/opportunities; integration of analytics with database, processing and strategy; and a proven focus on ROI/business value
- Codify and publish formal frameworks and methodologies for approaching major strategic issues, both leveraging existing intellectual capital and developing innovative concepts
- Provide methodological support, coaching and training to staff on client and internal assignments
- Create staff development plans for direct reports, provide feedback and performance evaluations
- Perform ongoing training activities to educate staff in strategic analytical concepts and issues
Qualifications:
- MS/PhD in Statistics or related field with 8+ years of analytics experience in a strategy consulting firm or direct marketing agency a must
- Demonstrate data interpretation capabilities and provide actionable marketing recommendations
- Extensive experience with analytic segmentation, database marketing, CRM tools and technologies, test design, reporting and analysis design, measurement strategy development, statistical modeling, financial modeling, web marketing measurement and site analysis
- Proven leadership ability with strong client relationship skills and experience managing and leading teams
- Demonstrated marketing thought leadership such as design and/or delivery of new products/solutions, white papers and conference speaking
- High proficiency in analytic methods and tools including models, time series, optimization, simulation, financial modeling, experimental design, SAS, SPSS
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