The Opportunity:

Our Client is a leading digital and direct marketing agency that provides marketing services and strategies to drive customer acquisition, cross-sell, loyalty, affinity and care operations across digital and traditional media for world-leading brands.

Job Description:

The ideal Vice President/Director, Digital (Media and Marketing) Analytics and Technology Leader will demonstrate the following responsibilities:

• Drive the design and development of online (web) measurement solutions - lead clients in defining measurement strategy, vision, and infrastructure needs to support business objectives and drive client decision making
• Lead the development of clients' web measurement strategies and reporting of key business metrics to multiple audiences (marketing, operations, media, etc) and management levels including client senior management
• Gather client business and learning objectives and identify key measures, approach and methodologies including data sources for obtaining key measures, and reports for measuring success against objectives
• Manage the design and generation of reporting frameworks that provide insight as to the performance of clients' website and/or drive to site online (interactive) marketing programs
• Based on measurement reporting and analysis, provide insights and make recommendations where appropriate to improve business, website and/or marketing program performance and support forecasting efforts - apply various quantitative methods to analyze and interpret information from multiple data sources as needed (database, research and syndicated)
• Establish measurement infrastructure for data capture and reporting - ensure methodology development including assessment, identification, and implementation of data sources and detailed tracking requirements, as well as facilitate communication and define roles and responsibilities amongst all parties including internal clients and third parties. As necessary, determine and document data mapping rules for movement of data between required data sources
• Define test and learn objectives and agendas for clients' business and marketing programs. This should include fundamental experimental test design ('one at a time' testing)
• Communicate and apply all online and offline capabilities as they relate to other agency disciplines
• Codify and publish formal frameworks and methodologies for approaching major strategic issues, both leveraging existing intellectual capital and developing innovative concepts
• Proactively understand and anticipate client business owners' reporting and analysis needs
• Participate in or lead new client acquisition and new business pitches. Expand the business by identifying new opportunities for measurement, research and analytics within existing client accounts and establishing relationships with prospective clients
• Effectively define scopes of work, manage vendors, project budgets and resource allocation
• Provide leadership to and manage assigned staff on all aspects of client deliverables; create a team environment and participate in the hiring of new staff; provide methodological support, coaching, and training to department staff