Position Description
Position:VP/Director of Marketing
Status:FILLED

The Opportunity:

Our Client is a leading digital and direct marketing agency that provides marketing services and strategies to drive customer acquisition, cross-sell, loyalty, affinity and care operations across digital and traditional media for world-leading brands.

Job Description:

The VP/Director of Marketing manages several overall Client relationships, or several lanes within one larger client relationship. Leverage a keen understanding of Client marketing and business objectives to develop high level customer communications that drive desired customer behavior and are passionately aligned with the Client's brand positioning. Lead the integration of key The Company's capability areas to ensure adherence to strategic plans and objectives. Manage resource allocation profitably. Ensure deliverables meet strategic requirements of the Client, add value to the client, and meet The Company's quality standards.

Responsibilities/Essential Job Functions:

Program Development and Execution

  • Leads and manage multiple client relationships, serving as the primary and high level contact to articulate the Company's view on strategy and business philosophies
  • Sells in new project ideas to client that aligns with their business, customer and brand goals
  • Manages clients expectations, pushing back when necessary
  • Proactively solicits feedback from the client on team and relationship with The Company
  • Supports new business initiatives within your own client and other potential clients
  • Facilitates and own all legal contracts for your client
  • Owns and communicate to the extended internal team, the overall client vision and the vision for all marketing programs for your client's business
  • Owns financials for the client - steering forecasts, budgets, and investments- resolving any issues with the client, senior leadership or finance when necessary
  • Oversees all deliverables of the extended internal team to ensure clients expectations are being met - highlight issues to the client when necessary
  • Keeps Executive sponsor on the business apprised of any issues with client i.e. missed deadlines, client strategy issues, etc.
  • Aligns business appropriately with the right staff - ensure the capability mix is correct and that the marketing team is leveled appropriately to deliver i.e. all clients have someone to engage with as needs on a project arise
  • Incorporates the Delivery Management team on projects when scale and complexity of the work requires their expertise - outline and monitor rules of engagement for Marketing and Delivery team
  • Ensures team delivers high quality work on strategy, and on time
  • Develops relationships with the extended team that enhances the teams ability to deliver excellence
  • Develops case studies on your business
Strategy
  • Understands fully the client's business including:
    • Economic levers
    • Industry
    • Organization
  • Customer needs
  • Develops overall strategy for clients business
  • Develops and deliver strategic client presentations or recommendations or lead strategic discussions
  • Provides solutions and ideas for clients unique challenges
  • Identifies key customer insights that drive behavior change - ensure marketing programs consider these insights
  • Helps architect the customer experience
People Management
  • Develops people within the team and across capabilities by coaching, identifying areas for growth, celebrating successes, managing promotion process, keeping an open dialogue with your team, identifying training opportunities
  • Manages Managers or ADs on the team by providing guidance, establishing goals and providing an appropriate level of feedback on a regular basis
  • Establishes and grows relationships across capabilities
Qualifications (must have agency experience):
  • 15 or more years of leading clients in their direct and/or digital marketing efforts
  • 5+ years of agency experience required
  • Experience leading cross functional teams in creating integrated marketing programs for global brands
  • Proven business development experience - leading RFP development and pitches for global brands
  • Bachelor degree required. Master degree preferred.
  • Strong communication and presentation skills
  • Strong leadership skills
  • Strong people management skills
  • Strong client management skills
  • Strong analytic and strategic abilities
  • Travel
  • Participation in internal initiatives - i.e. Offering Development, Training Module Development, New Business Pitches, etc.

 

This position has been filled. If you would
like to find out about other current job opportunities,
register with us today!