The Company:

Our Client is a leading provider of hands-on direct marketing expertise to the catalog, retail, nonprofit, and other multi-channel communities, with particular emphasis on circulation planning, in-depth analysis, database marketing, customer acquisition and retention.

Our Client offers an unparalleled benefits package that includes company paid health and dental insurance for employees, 10 paid holidays and 2 floating holidays, personal days, vacation days, sick time, company paid life insurance and short-term disability, 401-k with company match, and a discounted long-term care plan.

Tri-Channel Marketing Manager:

The tri-channel marketing manager is a key member of the one-to-one marketing tactical team, and will be responsible for the planning, execution, and analysis of retail, direct mail and web circulation strategies across a portfolio of clients to maximize incremental sales and profit while optimizing investment. This individual supports the greater tactical marketing group through insightful analysis of multi-channel contact strategies, testing scenarios, and historical performance.

Responsibilities:

Circulation Management – Develop segment circulation plan and P&L's for retail direct media by incorporating file forecasts, impact of test results, merchandising changes, production cost estimates and promotion plans. Responsible for communication and coordination of planning process as well as providing recommendations to CSD and management that improve incremental sales and profit while optimizing investment.

Analysis – Responsible for developing analysis that provides insight into one-to-one direct media performance as well as the communication of findings (all channel lift and profit analyses), including business recommendations that improve retail circulation productivity and profitability. Conduct data-driven and fact-based analysis to support and enhance retail direct media contact strategies.

Conduct ad hoc analysis, which may include in-depth discovery of seasonal trends and historical performance analysis that is centered on specific customer segments.

Work with modeling group and/or an outside vendor to develop an enhanced model implementation to meet name selection needs and achieve planned one-to-one direct media objectives. Perform longitudinal contact strategy analysis across multiple media types through data mining and testing scenarios.

Design and analyze multi-channel direct media circulation and promotional testing scenarios, analyze the effectiveness, communicate findings, and recommend/implement strategies based on the results.

Requirements:

• BA/BS degree in Marketing or related field.
• 3 to 5 years experience in database marketing analysis, direct marketing analysis, and/or marketing research analysis, preferably in the retail industry.
• Strong quantitative analysis skills coupled with solid business foundation, particularly in direct marketing topics.
• High degree of proficiency in PC applications, especially all Microsoft Office Applications.
• Excellent communication skills (written, oral, and presentation).
• Well Organized Energetic Loves a Challenge
• Ability to read, analyze, and interpret general business periodicals, professional journals, and governmental regulations. Ability to write reports, business correspondence, and procedures with conformance to the prescribed style and format. Ability to effectively present information and respond to questions from government entities, employees, managers, clients, and the general public.
• Previous experience with computer systems and analytical tools supporting database marketing such as Access, SAS, SQL, or SPSS highly preferred.