| Position: | Senior Vice President, Marketing |
| Status: | FILLED |
The Opportunity:
Our Client is one of the country's leading digital and direct marketing agencies that offers marketing services and strategies to design, build and run mechanisms that drive customer acquisition, cross-sell, loyalty, affinity and care operations across digital and traditional media for world-leading brands. The Sr. Vice President, Marketing manages several customer relationships through the ability to understand customer marketing/business objectives and develop high-level strategic plans.
Job Description:
The ideal Sr. Vice President, Marketing will be responsible for monitoring efforts to ensure adherence to strategic plans and objectives and also for managing resource allocation profitably. A seasoned candidate will also demonstrate the following responsibilities:
Program Development and Execution
- Leads and manages multiple client relationships, serving as the primary and high level contact to articulate The Company's view on strategy and business philosophies
- Sells in new project ideas to client that aligns with their business, customer and brand goals
- Proactively solicits feedback from the client on team and relationship with The Company.
- Supports new business initiatives within current and potential clients
- Facilitates and owns all legal contracts for client
- Owns and communicates to the extended internal team, the overall client vision and the vision for all marketing programs for client's business
- Owns financials for the client and resolves any issues with senior leadership or finance when necessary
- Oversees all deliverables of the extended internal team to ensure client's expectations are being met
- Aligns business appropriately with the right staff and ensures the capability mix is correct
- Assure that the marketing team is leveled appropriately to deliver punctual, high quality work on strategy
- Incorporates the Delivery Management team on projects when scale and complexity of the work requires their expertise
- Outlines and monitors rules of engagement for Marketing and Delivery teams
- Works with staffing to identify resources when gaps exist
- Develops relationships with the extended team that enhances the teams ability to deliver excellence
- Develops case studies on own business
- Shares knowledge with other client teams when their objectives are similar
Strategy
- Understands fully the client's business including: economic levers, industry, organization, customer needs
- Develops overall strategy for client's business
- Develops and delivers strategic client presentations or recommendations or lead strategic discussions
- Ensures The Company remains on the cutting edge of marketing strategy and execution
- Provides solutions and ideas for client's unique challenges - when necessary seeks out information from other Company teams, Senior Leadership, etc.
- Identifies key customer insights that drive behavior change - ensures marketing programs consider these insights
- Helps architect the customer experience
People Management
- Develops people within the team and across capabilities by coaching, identifying areas for growth, celebrating successes, managing promotion process, keeping an open dialogue with team, identifying training opportunities
- Directs Managers on the team by providing guidance, establishing goals and providing an appropriate level of feedback on a regular basis
- Establishes and grows relationships across capabilities
Experience:
- Demonstrated experience leading clients in their integrated marketing efforts
- Agency experience and vertical market experience in Technology, Finance and/or Retail
- Strong communication, presentation and leadership skills
- Solid analytic and strategic abilities
- Proven people and client management skills
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