This position has been filled. If you would
The client is a leading company in the direct marketing field and has held this reputation of success over the past 25 years. They specialize in list management; however, they do much more than buy and sell mail lists. They go above and beyond, becoming an integral part of their customers' direct marketing process. Their extensive research capabilities, analytical expertise and years of experience allow them to prepare thorough, targeted list recommendations that offer the greatest opportunity for direct mail success.
This Senior Sales Manager works alongside the List Manager and will have heavy interaction with the Director of Marketing, as well.
The qualified candidate will have a minimum of 5 years direct marketing experience, inclusive of direct mail, database and insert media experience. They will possess excellent oral and written skills, in addition to, solid negotiation, sales and judgment skills.
- Development of solid sales strategies to proactively promote, via outbound telemarketing, all list management properties
- Preparation of "hit lists" by list owner. Hit lists will be developed by:
a. Reviewing Competitors Usage
b. Reviewing other similar lists for cross-selling
- Continual competitive research and analysis to determine areas for growth of properties
- Continual sales analysis of managed properties to determine areas for category expansion within each list. These areas will be most noted by new continuations in an untapped category
- Visitations to brokerage companies along with the Marketing Manager to present and sell our managed properties
- Preparation of formal list recommendations for brokers/mailers
- Preparation of sales collateral materials for broker presentations
- Seasonality calls and reporting
- Assisting with List Management proposals relating to prospect lists
- Training and providing backup to the List Manager (initially proofing orders, helping with counts, etc…)
- Attending Industry Trade Shows and scheduling appointments with brokers/mailers
- Preparing special sales reports and communication tools for list owners
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