Position Description
Position:Media Director
Status:FILLED

SUMMARY

Responsible for the overall relationship, media planning, development, media buying and analysis/optimization of Tier 1 Strategic Publishers. Also responsible for acquiring new Tier 1 publishers (promotional sites, email marketing providers and targeted high traffic websites. Media buys include all online marketing channels including display advertising, email marketing and registration paths/promotional sites.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:

  • Cultivates our existing publisher relationships.
  • Develops new tier 1 publisher relationships.
  • Purchases (and on-going optimization) of media buys among our strategic/Tier 1 publisher accounts.
  • Utilizes all pricing structures to purchase media (CPM, CPA, CPC).
  • Continuously analyze the results of those media buys to optimize existing campaigns to maximize profitability.
  • Provides budget and spend summaries.
  • Other duties that are within education and experience or the incumbent may be assigned for the betterment of the company.
  • Responsible for proposal development and execution of email, co-registration, and affiliate media buying with current and prospective clients
  • Work with Advertisers on building email, lead generation, and affiliate program objectives - measure results and optimize
  • Devise and implement incentive/loyalty programs to enhance relationships with key Publishers
  • Post-campaign analysis
  • Participate in development of the product offerings within the Agency Services group
  • Responsible for creating/developing new vendor relationships
  • Provide market research and monitor competitive activity

JOB SPECIFICATIONS

  • Extensive knowledge of media buying across one or more online marketing channel including display advertising, email marketing and registration paths/promotional sites.
  • Experience with 3rd party tracking and ad serving systems (i.e. DART, Atlas) as well as media planning research tools (i.e. AdRelevance, comScore).
  • Experience with CPM, CPA and CPC.
  • Experience media buying in one of the online marketing channels - preferably display advertising - as well as an understanding of affiliate marketing.
  • Strong negotiation skills.
  • Understanding of ROI focused campaigns.
  • Savvy negotiator, with solid track record.
  • Experience resolving/ troubleshooting campaign discrepancies and optimizing media buys.
  • Established publisher contacts.
  • Knowledge of the business models and pricing structures of ad networks and top tier sites.
  • Highly proficient with Microsoft Office Suite.
  • Excellent verbal and written communication skills.

EDUCATION and/or EXPERIENCE

Relevant BS or BA degree from four-year college or university; and minimum 5+ years experience in a Senior Media Planner or Media Director role.

DISCLAIMER

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, behavior and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

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