Position Description
Position:Marketing Data Analyst
Status:FILLED

The Company

Our client is the leading global trade association of business and nonprofit organizations. They advocate industry standards for responsible marketing, promote relevance as the key to reaching consumers with desirable offers, and provide cutting-edge research, education, and networking opportunities.

The Position

This exciting position offers the opportunity to advertise to top marketers worldwide. The Marketing Data Analyst will have a central role in executing major marketing campaigns through the usage of advanced database marketing tools, direct mail, and e-mail lists. Also, this position will entail the application of models and selection criteria to create new campaigns within the database, extraction of lists and utilization of the system to update records with contact history data. In addition, the incumbent will report to the Marketing Database Manager, and interact with the entire marketing team, including the Director of Event Marketing, Director of Member and Research Marketing and other marketing managers and associates.

Responsibilities

  • Participate in team planning effort for specific marketing projects
  • Design and implement test cell plans
  • Create queries by applying statistical models and other list selection criteria
  • Extract and validate lists
  • Coordinate with outside data processing vendors
  • Assist with back-end analysis
Requirements
  • Bachelor's degree in the technical field, such as computer science/statistics, engineering or mathematics.
  • Strong database skills and ease data analysis, including regression analysis.
  • 1-4 yrs or work experience, including working in a team environment.
  • Ability to meet deadlines, while managing several project
  • Working knowledge of SAS and SQL.

This position will be trained to use new database tools, but candidates should be comfortable applying this training to complex responsible tasks.

Other Helpful Skills and Experience

  • Direct marketing experience
  • Willingness to learn statistical modeling and statistical software
  • Experience working with a major MSP
  • Experience working with a major e-mail service provider
  • BtoB marketing experience
  • Association experience

 

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