Job Description:

This is a new position within the Retention group in the Marketing department of a high profile online marketing organization located in southern Fairfield County, Connecticut. No relocation is offered at this time.

Primary responsibilities include, but not limited to:

• Manage all aspects of qualitative and quantitative consumer research for online products including research regarding product awareness, positioning, benefits, marketing communications and site usability.
• Identify and determine the scope of marketing research needs, including secondary research and research design/implementation
• Identify and manage appropriate vendors.
• Analyze research and develop reports summarizing key findings and making related recommendations.
• Manage internal online survey tool.
• Work on related marketing projects.

Experience and Requirements include:

• Bachelors Degree.
• 3-4 years marketing research experience required; marketing experience particularly in membership and/or continuity club experience highly valued.
• Ability to design and execute multiple research projects simultaneously.
• Good working knowledge of analytical and statistical tools to analyze and interpret data, MS Word, Excel, and PowerPoint software.
• Experience in survey design, execution and analysis and other standard research methodologies including phone surveys and site usability research.
• Experience in identifying and managing research vendors.
• Must be a strategic thinker with strong organizational and analytical skills.
• Ability to work independently on projects in a fast paced environment
• Highly motivated, flexible and adaptable nature.