Job Description:
We have an opening for an interactive media buyer/planner at a boutique interactive agency located in suburban Philadelphia.
We are seeking an experienced interactive media buyer/planner to assume the lead role within the Media Department. The ideal candidate will be a highly motivated, well-organized and hands-on individual with significant experience in both the planning and buying of online media (CPM, CPC and CPA) campaigns. Additionally, the ideal candidate will possess strong analytical skills and experience in the testing and analyzing of advertising copy, landing pages and positioning.
Responsibilities:
- Provide proactive research and analysis of the Company's client's business; appropriate marketing strategies, etc., to develop online marketing strategies;
- Analyze competitive information for the determination of appropriate and targeted recommendations;
- Develop sound, strategic online campaigns that are based on having a clear understanding of the client's business functions;
- Participation and contribution in the authoring of creative strategies, presentations, and other related requirements for the successful delivery and execution of client campaigns;
- Develop timelines for each project and/or campaign;
- Oversee placement and proactive maintenance of all buys
- Manage intern, research, auditing and traffic groups
- Cultivate strong relationships with other departmental counterparts and work with account managers.
Requirements:
- A minimum of 5 years in professional media buying experience and 3+ years experience with online buying;
- Advertising agency experience and experience in vendor negotiations;
- A strong work ethic and a sound eye for detail;
- Hands on working experience with Excel and other MS Office products and
3rd party Ad Serving software (Atlas DMT, DART, etc,). Experience with @Plan, Harvest or Evaliant considered a plus as well as any current working relationship with Google or Overture;
- Possesses the ability to multi-task, ensure accuracy and quality of all outgoing work and cultivate strong relationships both inside and outside of the Company;
- Ability to establish early credibility throughout organization and across local and national business sectors;
- Demonstrated high energy and ability to implement against business plans to achieve both immediate and long-term goals.
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