The Company

Our client's leadership in the digital and direct marketing space displays a challenge to convention. Their teams are known and recognized throughout the industry for producing innovative work for top-notch clientele. Recently ranked the No.1 2006 digital marketing agency, by a well-known online advertising magazine, they pride themselves in having the ability to partner with clients, creating work that excites consumers and exceeds expectations.

The Position

Currently our client is seeking a Data Intelligence Analyst to work integrally with media and account teams to support data analysis for the advancement of client business. The analyst is responsible for ensuring timely and accurate reports are delivered to the media teams for all analysis through the development and support of automated systems. Working under the direction of Data Intelligence strategists, communications planning and account teams, the analyst will deliver models and tools to allow for insightful media analysis, customer analysis and business forecasting. The analyst will develop and maintain automated reports for clients based upon priorities defined by DI, Media and Media Operations, while keeping the account teams updated on deliverables proactively.

Responsibilities

• Participation in media and account meetings to receive direction on areas of focus by client.
• Ongoing media analysis support including modification and maintenance of Excel macro-driven worksheets and development within Access databases to ensure regular updates to templates supporting timely and accurate delivery to clients.
• Coordination of client data handoff for analysis and integration into reporting.
• Participation within account teams through presentation of key findings and recommended additional views of data based upon data analysis and team objectives.
• Database development as required for clients to incorporate acquisition, retention and site raw data for the purposes of efforts.
• Assistance as inter-agency resource for data management systems, reporting tools, media serving systems and site tracking systems
• Active participation with media team through attendance of regular team meetings voicing trends, issues and best practices seen across clients to aid in standardization of analysis.
• Collaboration with media team and account teams to promote closed-loop marketing from acquisition through retention. This includes review of media analysis for recommendations to client and media team on tracking and systems to maximize returns on media efforts.