The Opportunity:

We have an opening for an Assistant Product Manager position at a global leader in direct marketing and continuity publishing that specializes in high-quality products that inform, entertain and inspire.

Job Description:

• Assist in the planning, execution and tracking of direct mail and package insert campaigns for products.
• Assist in the development of campaign proposals inclusive of list order, test recommendations and campaign calculations.
• Closely review the list order as well as discuss Merge Purge strategies with Product Manager and Media.
• Analyze campaign outcomes, including test results and list performance and make appropriate decisions and create action plans along with Product Manager.
• Work with in-house and outside designers to create new test designs, and updates/step test designs. Generate test ideas/designs for front-end and back-end.
• Work with Product Manager to closely review month-end financial statement and campaign costs and meet with Production and Finance departments to discuss any discrepancies.
• Generate parameter and enrollment instructions.
• Performance evaluation tied to profit/loss of the product. Discuss all assumptions for budgets, 3-year plans and forecasts with Product Manager. Thorough knowledge of budget system, including ability to run campaign calculations and product consolidations.