Position:Web Analytics Manager
Tag:Web Jobs
Status:CLOSED

The Company

Premier business management publishing group respected world-wide for thought leadership and influence through higher education, publishing, online elearning, business solutions plus numerous additional resources.

The Position

The Marketing Intelligence and Web Analytics Manager will help maximize sales and profitability of the digital group by leading strategic analyses and providing business intelligence to the Consumer Marketing and eCommerce teams. This position will set the web analytics and marketing intelligence roadmap and build supporting infrastructure to better integrate various tools and automate operational reporting, including:

  • Web Analytics (Coremetrics, Google Analytics)
  • Ttransactional (Oracle) data and information
  • Silverpop email reporting, third party web traffic monitoring services, consumer feedback data
  • Fulfillment Bureau data and the Consumer database.

Required Knowledge, Skills and Abilities

  • Bachelor's degree required, preferably in business or analytics. MBA a plus.
  • Extensive website analytics and testing structure/reporting experience a must.
  • Highly strategic and analytical problem solver.
  • Deep understanding of data analytics tools, trends and industry.
  • Consumer-oriented industry experience in ecommerce and periodical publishing.
  • Deep and demonstrated understanding of e-commerce and website behavior
  • Deep and demonstrated understanding of data base and subscription marketing
  • Knowledge of Social platforms (Facebook, Twitter, LinkedIn, Google etc.) and the proven ability to effectively integrate these platforms into a cohesive marketing and data strategy.
  • Understanding of mobile platforms and the proven ability to effectively integrate these platforms into a cohesive marketing and data strategy.

Primary Responsibilities

  • Lead analyses and recommendations of various consumer strategic initiatives and projects.
  • Develop rigorous analyses and KPI's to evaluate key business issues and drivers, build business cases and frame recommendations actionable insights.
  • Partner with leadership team on key strategic projects to drive improved business growth
  • Lead marketing analytics that includes Customer Lifetime Value modeling by source of acquisition, RFM and predictive response modeling, and campaign performance and test reporting.
  • Support marketing forecasting by providing macro level trends and patterns.
  • Analyze competitor and customer insight and trends to synthesize results into clear, actionable initiatives.
  • Produce weekly and monthly analyses of site performance.
  • Create ecommerce and consumer business unit-specific dashboards to drive business decisions based on KPI's.
  • Identify traffic trends for improving site conversion.
  • Work with consumer and web marketing teams, devise, conduct a/b and other test plans, analyze results and suggest opportunities for improvement.

 

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