The Company
International ecommerce business launching an expansion and establishing a US headquarters.
Position
Senior Online Marketing Manager for a major US expansion and online business service launch. This key position requires B2B online demand generation and e-commerce experience to set and manage the marketing strategy.
The newly created position requires a well-rounded senior marketer with a proven track record in web optimization to drive transaction-based business information. Experience entering new markets, as well as creating lead nurturing campaigns across all marketing channels will be expected. The ideal candidate will be able to drive business forward, providing strategic and hands-on expertise supporting the cross-functional management team.
Key Responsibilities
- Cost-effective lead generation in support of sales
- Brand-building and awareness campaigns
- Ongoing optimization of the site for e-commerce/off the page sales
- Re-seller channel support
Knowledge/Skills
- Expert in full marketing mix and brand management
- Demonstrable understanding of e-commerce
- Practical knowledge of web optimization techniques for off the page sales
- B2B lead generation expertise to build an ongoing sales pipeline
- Practical experience of penetrating new markets/taking a new product to market
- Extensive experience in using online key performance indicators to drive campaign planning
- Working knowledge of analytics tools
- Proven copywriting and proofreading skills
- Strong budgetary skills
- Strong project management skills
Experience and Behavioral Skills
- Strategic thinker with hands-on implementation skills
- People management experience
- Excellent communication skills both written and verbal
- Extensive experience in managing external suppliers and partners
- Strong stakeholder management - relationship builder and influencer
- Proven experience of working within a large international company
- Highly self-motivated and able to work on own initiative with minimum direction
