The Company

International company representing unique consumer product brands sold worldwide.

The Position

The Senior Product Manager will be responsible for driving and developing the marketing plans and long-term business plans to maximize sales performance; make recommendations on marketing strategies including advertising, packaging, pricing, expense budgets, profit plans and future product development. Additional responsibilities may include digital media improvements.

Responsibilities and Experience

• Drive brand and category development for North America.
• Determine marketing strategies to address consumer needs.
• Ensure promotional programs and projects are delivered on time and within budget.
• Oversee product life cycle.
• Collaborate with international team to generate new ideas that will benefit the North America consumer.
• Manage brand merchandizing and develop opportunities across all retail channels in North America.
• Responsible for domestic launch plans in-market.
• Analyze new product viability including sales volume potentials, number of sku's and cost of goods.
• Understand the customer, the retail environment and relationship with all media within the brand.
• Make recommendations on product assortment, pricing and merchandizing.
• Assist the Digital Media Mgr. with social networking to include but not limited to monitoring blogs, social network content, web-site content, contests, etc.
• Develop a working knowledge of all products across all brands.