Position:Marketing Manager - Events and Conferences
Status:CLOSED

The Company

A dynamic growth-oriented ecommerce subsidiary located in midtown New York serving an international community of business professionals with full product line - news, information, industry specific events and conferences..

The Position

The Events and Conferences Marketing Manager will report to the Director, Events Product Marketing, and will be responsible for the development and implementation of comprehensive marketing strategy and promotion plans for the Events and Conference product line. This position requires a savvy, creative professional with at least 5-10 years of solid experience managing interactive, direct response marketing campaigns in a B2B environment.

A highly motivated, self-directed candidate will have expertise in achieving aggressive marketing and sales objectives while closely managing budgets. This position's responsibilities include meeting established annual revenue objectives through marketing activities that include email and direct mail development, web site merchandising optimization, search engines and social media marketing, and more. Strong copywriting is strongly preferred.

Key Duties/Responsibilities

  • Product Marketing: manage the development and implementation of comprehensive marketing plans for events and conferences including direct mail, email, web site merchandising optimization, search engines and social media marketing.
  • Product Management: work closely with product development teams on new product development, rollout strategies and product life cycle analyses; identify unique selling propositions and clear competitive differentiation points; collaborate on pricing and packaging strategies; focus on market research and incorporate customer feedback into overall positioning strategy.
  • Online Focus: work with online production team to create and maintain compelling web pages, online conference registrations, manage search engine marketing and social networking media initiatives; analyze web site user activity reports on a regular basis.
  • Budgeting: ensure that product line is within budget.
  • Analytics: web analytics reports and direct mail campaign analyses to continuously improve web site usability and increase conversion rates.
Knowledge/Skills and Experience/Education
  • Bachelor's degree in Marketing or Business-related discipline
  • Minimum 5-10 years of experience in online and offline direct marketing, customer acquisition and retention in a business-to-business professional services or training organization
  • Superior project management skills, managing multiple projects simultaneously and providing clear communication of timelines and expectations to team members
  • Ability to analyze markets and customer needs and develop marketing plans and product recommendations based on those needs
  • Proficient understanding of web site functionality and email marketing best practices
  • Ability to define and track the key metrics for email and online marketing success
  • Excellent interpersonal, verbal, organizational, and written communication skills
  • Expertise in Microsoft Office software applications - MS Word, Excel, PowerPoint
  • Experience and success with SEM, SEO, mobile websites, apps and leveraging Social Media to expand brand
  • Minimal travel required

 

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