Company

National, mid scale, multichannel fashion merchandising

Position

The copy director is the voice of the Brand. He or she creates a compelling brand voice that distinguishes the company in a crowded marketplace and that sells products. While leading the copy staff, the copy director maintains and evolves this brand voice.

Responsibilities and Skills

• Define or refine the company's brand voice in alignment with senior managements vision
• Create writing guidelines for the copy staff. These guidelines explain what the voice sounds like and why it should sound like that.
• Lead the team in brainstorming on strategic initiatives ranging from seasonal concepts to quick turnaround market response projects
• Write copy for all channels (catalog, web, retail, corporate) and any other marketing materials
• Work with creative partners to continually explore fresh ways to drive sales and to enhance the company's brand image
• Collaborate with merchandisers to ensure that product copy is accurate and effective
• Partner with designers to ensure copy and design complement and elevate one another
• Seek, hire, supervise, and develop writers and proofreaders
• Ensure the Copy team delivers on schedule
• Help create a culture of team pride, team spirit, high standards, and continuous improvement