Company

Dynamic leading ecommerce site - growth-oriented for-profit subsidiary of a premier national membership association providing products and services including publications, webcasts, conferences, continuing professional education and member benefits programs, to the member audience. Ranked by Internet Retailer as one of the top five hundred e-commerce sites in the U.S.

Position

The Marketing/sales Database Analyst will have responsibility for managing and reporting on lead generation and sales pipeline activities via Salesforce.com; analyzing and reporting on web site analytics trends and conversion rates; supporting the marketing team with list segmentation and campaign analyses, and will work out of the mid-town New York City offices and report to the Senior Manager of the Marketing Data Analytics team.

• Salesforce.com Analytics - advanced experience and knowledge of SalesForce.com reporting is required.
• Web Analytics - Leveraging Coremetrics and Google Analytics reporting tools to analyze and report on site visitor/customer activities and identify areas for improvement; measure search behavior, conversion rates, referrals, purchase patterns.
• List Segmentation/Management - handle a variety of integrated marketing campaign list requests (direct mail, email, market research, and sales-lead-gen initiatives).
• Business Intelligence Reporting - leverage Oracle data to increase analytical capabilities; research information for product marketing team, run queries: FoxPro/SQL and Oracle Discoverer; compile and deliver business intelligence reports to end users on a regular basis.
• Campaign Response Measurement - Provide integrated marketing analytical solutions across customers and channels to add values to the decision-making process and ultimately improve marketing strategy and results. Conduct in-depth post-mortem analyses on marketing campaigns, from analyzing the list selections, creative, timing, offer, and calculating the ROI and providing the customer profile information.