| Position: | Senior Marketing Manager / Director, Business Solutions |
| Status: | FILLED |
Company
Based in New York City, for profit subsidiary of the premier professional association serving financial services.
Position
The Senior Marketing Manager/Director reports to the Vice President of Marketing, and will be accountable for creating and implementing comprehensive marketing plans for new web-based business solutions programs. The ideal candidate will be a proactive leader with prior lead generation and interactive/ecommerce marketing experience in a BtoB cloud-based (SAAS) organization. Primary responsibility will be to develop strategy and achieve aggressive marketing and sales objectives. This position is responsible for meeting annual revenue objectives and leading marketing activities including direct mail, email, web site, search, social media, direct sales, trade shows and cross organizational planning.
Key Responsibilities
- Demand/Lead Generation
- Product Marketing
- Product Management
- Online Focus
- Test New Media
- Strong Relationship Skills
Knowledge/Skills/Experience/Education
- Bachelor's degree in Marketing or Business-related discipline; MBA a plus
- Minimum of 6-10 years of experience in online and offline direct marketing, customer acquisition and retention in a business-to-business environment
- Experience handling lead generation and interactive marketing for an established BtoB cloud-based (SAAS) company
- Proven experience with SEM, SEO and leveraging Social Media for lead generation.
- Ability to analyze markets and customer needs and develop marketing plans and product recommendations based on these needs
- Proficient understanding of web site functionality and email marketing best practices
- Creative, detail-oriented, and capable of meeting deadlines in a fast-paced environment
- Excellent interpersonal, verbal, organizational, and written communication skills
- Must be a self-motivated and results-oriented person, able to lead projects and interact with multiple departments
- Proficiency in Microsoft Office software applications - MS Word, Excel, PowerPoint
- Experience leveraging Salesforce.com database as a marketing/sales vehicle a plus
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