The Company

A privately owned high profile online education company offering courses in real estate, asset management, entrepreneurship and wealth creation. Programs include free live events, books, packaged audio courses (featuring CDs and links to online material), as well as various resource tools including an e-newsletter.

The Position

The Direct Marketing Campaign Director will manage end-to-end planning, creation, execution, and reporting, of traditional channel direct marketing campaigns in direct mail, print, and radio.

Responsibilities and Skills

• Plan high performance geo-targeted acquisition campaigns to reflect core brand values and optimize response among target consumer segments.
• Define and enforce brand standards and guidelines across all direct mail communications.
• Manage relationships with internal and external copy and creative resources to develop winning creative packages.
• Proactively initiate ideas for testing new campaign packages and concepts and work with internal and external resources to develop and execute.
• Manage relationships with current and new list brokers and list managers to source and negotiate profitable postal list rentals for campaigns.
• Manage data partnerships with analytic modeling and merge/purge vendors to provide high quality targeted lists for campaigns.
• Produce accurate marketing media and production budgets for each campaign based on analysis of historical performance.
• Develop accurate performance and ROI forecasts for each campaign based on historical metrics.
• Oversee analytic efforts with internal and external resources to mine and monetize our existing house file.
• Manage relationships with lettershops and print fulfillment houses to ensure timely, accurate, and cost effective production of campaigns.
• Analyze historical and current campaign results to optimize learning and ensure continuous improvement in each successive campaign.
• Develop meaningful campaign tests to ensure continuous improvement.
• Produce and distribute timely and accurate campaign reports with highlights to analyze performance by key business metrics.
• Continually work to improve campaign performance and reduce costs
• Develop integrated contact strategies across all marketing channels (online and offline) and ensure consistent messaging and timing across all channels; work with online teams to execute integrated campaigns.
• Develop budgets for print ad and radio spot campaigns in each market.
• Negotiate rates and buy media for geo-targeted print ad campaigns.
• Identify new media buying resources to continually lower media costs and raise campaign performance.
• Initiate programs to develop new creative pieces for A/B testing.
• Ensure that all creative work reflects core brand values and optimizes response among target consumer segments.
• Manage internal and external copy and creative resources to develop winning creative pieces.
• Accurately track performance of each print campaign in each market.
• Produce and distribute timely and accurate campaign reports with highlights to analyze performance by key business metrics.