| Position: | Marketing Manager | | Status: | FILLED |
The Company
Online Marketing company.
The Position
Superior online marketing experience is mandatory for this position.
Responsibilities
- Launch new clients and marketing optimization campaigns:
- Work with assigned Account Manager to understand client goals and online marketing requirements
- Develop marketing strategy and work closely with in-house Agency to develop acquisition creative that supports the strategy. Manage to mandatory compliance elements
- Build and maintain marketing matrix outlining testing optimization strategy and user flow.
- Provide instructions on campaign set-up & testing requirements for Account Manager, Operations and IT.
- Build consumer communications (solicitations, emails).
- Sign-off on campaign development and user flow
- Establish strong relationships across departments and an understanding of client needs, the consumer experience, business requirements, testing and operational capabilities.
- Work with Analytics Team to understand response/retention analysis and financial impact.
- Look for efficiencies to improve speed to market for solicitation builds, testing and rollout of winning creative.
Experience and Qualifications
- Bachelors Degree.
- 5+ years Internet direct marketing experience required; customer acquisition experience highly valued.
- Proven on-the-job knowledge of Internet marketing optimization (e.g. onsite, banners, email). Experience in testing to optimize conversion.
- Strong organizational and communication skills. .
- Able to work independently and be flexible on projects in a fast paced environment.
- Proven ability to juggle multiple projects while meeting demanding deadlines, producing high quality work and projecting a positive attitude.
- Ability to challenge the status quo and contribute creative ideas and business solutions.
This position has been filled. If you would
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