| Position: | Web Analyst |
| Tag: | Web Jobs |
| Status: | CLOSED |
Company
Our client was founded in 1992 with five offices across North America and has been ranked 68 among US agencies. They are first and foremost an idea agency. Everything they do starts with creating better, stronger, and more original ideas. Their goal is to make great ideas happen.
Position
The Web Analyst will provide thought-leadership in measurement and analysis for digital marketing. He/She will also identify new ideas and opportunities for analytic projects.
Responsibilities
- Perform marketing campaign and investment analysis for all Online advertising, and website related activities
- Analyze data from online marketing campaigns: user response, web site conversions, feature usage, attrition rates
- Conduct in-depth analysis of larger campaigns
- Deliver online customer analyses, such as: Customer Segmentation, Retention Analysis, Lifetime Value Analysis,
- Advertising Research, Brand Research, Site Utilization
- Define and implement routine reports (weekly / monthly) for marketing campaigns
- Provide detailed monthly and quarterly results overviews to management
- Participate and support in delivering results and presentations to clients
- Provide recommendations on improvement of marketing efficiencies and effectiveness
- Stay abreast of current trends and best practices in marketing analysis and tools/techniques
Requirements
- Minimum 3+ years of experience providing relevant marketing analysis
- Proficiency using site reporting/analytic tools such as Omniture, DFA, Webtrends, Visual Science, Coremetrics,WebSideStory, etc
- Strong proficiency in Microsoft Word, PowerPoint and Excel
- Strong written & verbal communication skills
- Strong internal client service skills
- Able to work in fast paced environment where flexibility is key and directions can change frequently.
- Extreme attention to details and outstanding organizational skills
- Self starter, highly motivated to excel w/minimal supervision
This position is closed. If you would
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