Company

Our client is the world's largest manufacturer, seller and distributor of Cola. They became a publicly traded company in March 1999 through one of the largest initial public offerings in the history of the New York Stock Exchange. Our client generates nearly $14 billion in annual sales. It operates in the United States, Canada, Greece, Mexico, Russia, Spain and Turkey, accounting for more than one-half of the Cola beverages sold in North America, and about 40 percent of the Cola system volume worldwide.

Position

The Director of Consumer & Package Insights contributes to the success of our client by supporting the Global Revenue Strategy team in addressing strategic questions impacting the direction of the company. The position will include the development of a strategic framework, the analysis of package innovation, consumer insights and trends, and operating with the senior leadership team.

As a member of the Global Revenue Strategy team, this individual will assist in addressing key strategic questions facing the company. The primary focus will be to develop and activate a multi-year package and value strategy to drive their top line growth.

Responsibilities

• Analyze external and internal business trends and dynamics to help develop our client's long term business growth strategy; areas of analysis include:
  • Consumer insights and trends
  • Package innovation
  • Opportunity and competitive position assessments
  • Strategic option development and assessment
  • Profitability and returns optimization
• Apply knowledge of category and consumer insights to create solutions
• Ability to problem solve, think strategically and turn insights into effective strategies and tactics