Company

Founded in 2000 and headquartered in Philadelphia, our client owns and operates one of the nation's largest infomercial cable networks, applying Direct Response TV (DRTV) to support their partner clients in expanding their reach and ultimately growing their customer base. They are skilled at taking traditional businesses that have never used DRTV as a marketing tool and quickly and easily applying the power of DRTV for business building.

Position

We are currently seeking a Media Planner/Media Analyst to be responsible for developing, assisting, executing and maintaining Direct Response TV media planning, developing strategy and analysis.

Responsibilities

Specific duties include: daily, weekly, monthly and ongoing analysis and reporting of the multiple product or services performance, interfacing with internal groups and software development team to develop appropriate measurement, analysis and reporting strategies to support the business objectives.

Requirements

• Bachelor's Degree or equivalent
• MBA is a plus
• Experience especially in Math (Statistics) or Business Administration
• Experience in DRTV industry
• 3+ years experience in an analytics role
• 3+ years - experience in DRTV buying/planning and/or analysis
• Relevant experience as a proficient to advanced Excel &/or SQL report writer
• Excellent problem solving skills with superb attention to detail, and the ability to work effectively as part of a team in a fast-paced deadline oriented environment
• Strong analytical skills with consideration to company objectives
• Back-end analysis and reconciliation is also required
• Expertise in MS Excel and SQL
• Fluent with other MS Office applications
• Demonstrated ability to communicate both orally and in writing
• Expertise in Report Design
• Demonstrated experience in developing and implementing analysis and reporting strategies
• Experience with new/emerging media, such as VOD and mobile marketing a plus