| Position: | Online Media Planner/Buyer |
| Tag: | Online Jobs |
| Status: | CLOSED |
Company
Our client is a $200 million independent advertising agency with 185 employees and offices in Atlanta, Pittsburgh and Washington, DC. They provide a broad range of services in the areas of research and planning, branding, advertising, digital marketing, direct/one-to-one marketing, public relations, promotion, and design services. They are ranked among the "Top 100" advertising agencies and "Top 75" digital marketing firms in the U.S.
Responsibilities
- Develop unique and strategically appropriate online media plans, including exploration of venues that utilize emerging technology to support client objectives
- Evaluate media proposals and provide written POVs
- Compute ROI of online media activity, and make recommendations to optimize client results
- Negotiate, purchase and maintain online media insertions for various accounts, securing competitive rates and appropriate added value
- Track media expenditures to ensure agency and client budget compliance
- Provide concise, timely and accurate reporting, including post-buys, positioning and online tracking reports, etc
Requirements
- Bachelors Degree in Marketing or a related field
- 3 years' online media planning/buying experience (interactive and mobile a plus)
- Outstanding interpersonal skills
- Strong quantitative and analytical abilities
- Passion for marketing/communications
- Ability to establish priorities and manage multiple projects to completion under tight deadlines
- Thrives in collaborative environments with lots of cross-disciplinary, cross-functional projects
- Understanding of multi-dimensional marketing programs
- Working knowledge of online tools
- Basic knowledge of HTML, Flash and JavaScript
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