| Position: | Direct Marketing Manager |
| Status: | CLOSED |
Company
Our client is a subsidiary of a well-known financial group. They are proud to offer personal and business lending service through a variety of channels.
Responsibilities
- Direct, edit and ensure quality of marketing campaigns
- Maintain effective customer response through integrated, segmented direct dialogue campaigns
- Evolve direct marketing campaigns to meet changing business environment, test results and program objectives
- Lead cross-functional project teams from inception through execution
- Understand and drive customer behavior through data analysis and industry understanding
- Develop testing scenarios intended to maximize results
- Participate in the development and execution of customer market research initiatives that lead toward greater insight into customer response, behavior and perception
- Implement systems (in conjunction with internal and external partners), processes, procedures and reporting templates within the scope of direct customer marketing
- Work with finance and business analysis to develop business cases for testing scenarios and other new initiatives
- Manage and maintain effective relationships with internal and external suppliers
Requirements
- A minimum of three years in a direct marketing role, preferably in the financial services market, with proven success in the development and execution of direct marketing campaigns across multiple channels
- The ability to influence and collaborate at all levels throughout multiple organizations
- Excellent written, verbal and presentation skills
- Experience and passion for developing creative and effective direct marketing campaigns through understanding information, results analysis, and finding solutions in an evolving market
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