| Position: | Direct Marketing, CRM Manager |
| Status: | CLOSED |
Company
Our client's mission is to bring the stuffed animal to life. An American icon, the stuffed animal brings to mind warm thoughts about our childhood, about friendship, about trust and comfort, and also about love. Our client embodies those thoughts in how they run their business everyday.
Position
The Manager, Direct Marketing is responsible for the Customer Relationship Management strategy of the company. This involves strategic and creative development of all national Guest communications, as well as for the implementation of these initiatives to motivate Guests to visit our client's stores and increase sales. The Manager, Direct Marketing is responsible for identifying and leveraging data of the guest's purchase behaviors to maximize and continually improve upon the return on investment of each consecutive initiative.
Responsibilities
- Manage the CRM strategy and spearhead the company's learning for the company loyalty program
- Develop a plan for all direct marketing communications for North America, United Kingdom and France, utilizing a multitude of mediums to communicate to company guests including, but not limited to Direct Mail, Email, and Voice Messaging
- Build and implement test strategies and analyze the results of direct mail marketing
- Identify and create ways to utilize data to streamline various marketing efforts and company processes
- Contribute to overall strategic planning for company as it relates to direct marketing
- Develop vendor partners that support direct marketing initiatives to enhance company's ability to meet direct marketing goals
Requirements
- At least five years experience in the development of direct marketing strategy, creative and implementation processes
- At least three years experience in the identification, analysis and selection process for outside resource relationships
- Experience in effectively communicating with information technology resources to achieve mutual goals
- Experience managing a team
- Able to manage multiple projects simultaneously
- Excellent communication skills
- Highly Organized
- Flexibility and creativity
- Detail-oriented
- Strong working knowledge of Microsoft Office including Word, Excel & PowerPoint
- Working knowledge of e-mail analytic applications, Customer Relationship Management software, business intelligence tools
- Working knowledge of Print Production and Lettershop processes
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