| Position: | Director, Marketing Strategy and Planning |
| Status: | CLOSED |
The Company
Privately held telecommunications company serving regional US markets.
The Position
The Director, Marketing Strategy and Planning will work in partnership with the SVP Marketing to develop the business strategy and market expansion through new customer acquisition; measure market performance and lead marketing projects including direct mail, collateral, co-op advertising, DCT, online marketing (email, enewsletter).
Responsibilities
Develop and implement organic growth and new customer acquisition initiatives
- Frame, research and identify new growth ideas
- Define business case
- Conduct strategic assessment
- Assess future growth prospects
- Identify cross-segment opportunities
- Support direct mail assessment and analysis to develop contact, creative and offer strategies
- Assess and implement proper media mix strategy both cable network media and broadcast media
- Optimize Movers and New Build strategies and programs
Support development of marketing strategy plan
- Perform market segment analysis to provide insight as to customer and market needs
- Conduct market/competitive analysis and work with product and marketing managers to form shared views of the marketplace
Measure and evaluate performance
- Develop and determine marketing performance measurement dashboard
- Quantify the trade offs, inter-relationships and elasticity of brand, advertising, promotions, direct mail and other sales and marketing levers to determine optimal investment
- Determine industry growth rates and growth potential for segments, suggesting, developing and implementing opportunity action plans
- Identify root cause of non-performance, suggest remedial action to execute turnaround efforts
Lead, manage and coordinate staff
- Lead team to optimize and deliver the following but not limited to marketing projects:
- Direct Mail Campaign optimization and management
- Collateral materials
- Talking Points/Training materials
- Customer messaging: DCT, Voice Mail Blasts, Email blasts, e-newsletter
- Co-op advertising program
- Yellow pages
- Budget
Required Qualifications
- Education: MBA or comparable experience viewed favorably
- Background:
- Marketing Strategy and Planning
- Investment banking, equity research, management consulting, or business development preferred
- Experience in cable, telecommunications, or digital / online media a plus
- Five plus years experience
- Demonstrated project management skills with ability to develop and implement business strategies and assess business performance in a cross functional environment
- Ability to frame options related to business issues and independently develop details and analysis
- Excellent communication (verbal and written) and analytical skills
- Equally effective in formal and informal settings with senior managers at conveying key information and defending positions
- Strong PowerPoint presentation and excel modeling skills
- Demonstrated problem solving and leadership ability
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