Company:

Our client is a world leader in continuity publishing with activities in 35 countries. They create and market products to inspire and inform in a wide spectrum of interest areas, ranging from recipes and cookery, home and hobbies, entertainment and education etc. Our client is organized in five Business Regions: Western Europe, Central and Eastern Europe, Eastern Europe and China, USA and Asia Pacific. The head office is in Malmö, where the company was founded in 1972. The turnover is €260M with 450 people employed in development, marketing, finance, IT and operations.

Responsibilities:

• Responsible for the P&L and strategic direction of all product lines in North American business including the Hispanic and the Canadian markets, ensuring maximum profitability and growth.
• Responsible for the traditional direct response media sources including direct mail, package inserts, DRTV and other alternative media.
• Direct strategic planning, budgeting and forecasting, and provide leadership to the marketing staff to ensure the successful planning and execution of all marketing activities.
• Oversee all marketing test strategy, analysis & reporting for current product portfolio as well as wet/dry testing of products.
• Develop alternative business models in overall business strategy for subscriptions, mini-series, annuals, one shots, add-ons and cross selling.
• Develop individually customized Internet communications, including welcome email, account information and notifications, and up-sells.
• Establish joint marketing relationships and pursue additional sales opportunities outside the traditional direct mail marketing channel (e.g. the Internet, retail, event marketing) for existing as well as repurposed (i.e. re-formatted) product content.
• Identify and develop profitable and synergistic relationships with potential external partners.
• Manage the execution of marketing projects from start to finish in partnership with other teams including Product Development, Creative, Research, Media, Operations, Customer Service, Finance, etc.
• Participate within the global business units on product development and marketing strategy implementation.