The Company

Our client is the global leader of commercial scent marketing solutions, serving a broad base of brand-sensitive clients with proprietary scent distribution technologies. Their patented system helps enhance environments, communicate brands and create memorable experiences. They give their clients the tools to sculpt their own environments, completing their customers' experience by engaging memory and emotions through sense of smell. Scents and systems can be customized to reflect and complement any brand or environment.

There is tremendous growth opportunity and a commitment by the company to put resources behind the brand to achieve desired growth. The Marketing Strategist Director will be the brand champion and lead this effort.

The Position

The Director of Strategic Marketing will be an experienced consumer marketer with the expertise to provide the information and direction to promote the profitable growth of the Company. Key functional responsibilities will include: Marketing Strategy, Branding and Communications, Product Management and Market and Competitor Analysis. In this position, the Director will lead a new effort focused on creating and optimizing go-to-market strategies and plans, product line extensions, competitive analysis and business development initiatives. Successful candidates will work in a dynamic team-based environment where individual contributions make a difference. This position has solid career potential for a dynamic self-starter.

The ideal candidate will have 3-4+ years experience of successful strategic planning and analysis, consumer goods brand/product management, and project execution.

Responsibilities

• Sizing vertical and geographic markets and opportunities
• Marketing strategy and planning
• Supporting sales teams with market insights and competitive analysis
• Defining and documenting product development plans
• Scripting product lines/extensions
• Brand strategy and marketing communications
• Utilizing consumer insights to grow Home Business
• External vendor/creative agency management
• Timeline management
• Budget management
• Management reporting and analysis