The ideal candidate will have experience in the Direct Response segment of a consumer packaged goods business. Background should include catalog, mail order, e-commerce and call center elements for an operation generating at least $50,000,000/year in sales.

Essential functions

• Develop and implement a business strategy to build brand and customer loyalty across catalog and internet channels
• Formulate budgets for each major sector of responsibility with accountability for profit and loss
• Design, manage and implement the strategy and business goals for Catalog and Print Media Design
• Design, manage and implement the strategy and business goals for Consumer, Catalog, and Print Media Marketing Programs
• Adjust marketing strategy to meet changing market and competitive positions
• Manage, plan, and lead Call Center and Mailroom operations
• Ensure effective control of Marketing results and take corrective action to guarantee that achievement of Marketing objectives fall within designated budgets

Experience and Requirements

• Professional experience leading a large, multi-faceted marketing organization for a direct response business
• Strong background in catalog, mail order, e-commerce and call center elements
• Demonstrated ability to deliver promised performance results against established ROI goals
• Strong Team Building and Leadership abilities; skilled communicator and motivator
• PC skills - Microsoft Office, Excel, PowerPoint and AS400

For more information regarding this position please contact:

Lynda Liner
Senior Recruiter
203.750.8838 ext. 11
lliner@victoriajames.com