The Company

The client is a top integrated agency based out of New Jersey, providing breakthrough advertising, effective direct-marketing campaigns and successful websites for highly respected brands.

Position Overview

The company is a seeking a customer service and team oriented individual for the position of Interactive Strategist. This person will provide account teams and clients with assistance in: understanding the online user behavior of our clients' target audiences, defining analytics strategies, managing insight and research projects, developing interactive strategies, performing analysis and writing reports and POVs.

Responsibilities

• Convert client-articulated needs into methodologically and strategically sound proposals with current clients as well as new business RFP's
• Gather and synthesize data from site measurement tools into reports with actionable insights
• Independently find insightful data and research from free and paid resources
• Act as the project champion for strategies to program design, implementation, and reporting for smaller search projects
• Participate in team discussions
• Participate in the collection and analysis of target audience behavioral data
• Make formal and informal presentations that inform and engage audiences
• Participate in developing screeners, questionnaires, and interview guides
• Work with Marketing and Account Services to proactively develop and propose value-added ideas/insights to drive the development and execution of interactive strategies of key accounts on a regular basis
• Identify vendors and partners to deliver value added and full-service solutions to clients
• Create promotion ideas that are current to the latest trends
• Act as client's/prospective clients' focal point, as assigned by the CMO